Market Research
We conduct comprehensive research to help you understand market trends, consumer behavior, and the competitive landscape.
We Help You Understand Customer Perceptions and Market Dynamics.
Understanding customer perceptions is crucial to effectively positioning your products or services.
We are experts in gaining insight into markets. We conduct comprehensive research that helps you understand market trends, dynamics, consumer behavior, and the competitive landscape.
There are many tools available. We perform Perceptual Mapping, utilize surveys, focus groups, and data analysis to provide actionable insights and identify growth opportunities.
We learn everything from who your best targets should be to the voice, tone, and messaging to use that gives you the best chance of modifying customer behaviors.
Perceptual Mapping™
It all starts with perceptions
This is our proprietary process of helping everyone fully understand your “what” and “why.”
We ensure you know everything you could possibly know about your market and customers. This enables us to create a full analysis and recommendations for you to create the best marketing strategy possible.
STEP 1: Perceptual Market Mapping
This consists of primary and secondary market research in the markets you serve. We ensure you fully understand how your products, services, and company are perceived in the market. This also includes full competitor research, market trends, drivers, and outlook analysis as well
STEP 2: Facilitated Brand Alignment Meeting (Internal Perceptual Map)
This ensures we fully understand your perspective and perceptions about your products, services, target customers, and the markets you serve. It also ensures that everyone internally is fully aligned and on the same page in all business and marketing areas. Areas we explore:
a. Vision and mission
b. Brand goals and drivers
c. Financial goals and timing
d. Internal perceptions of the target markets and customers
e. Ideal target audiences – who you truly want to reach and why
e. Internal perceptions of your exact product or service offerings
g. How you want to be perceived and why
h. Differentiators
i. Review and compare internal perceptions with external market research
STEP 3. General Marketing Roadmap
With all the information learned in steps 1 and 2, we develop a high-level recommended
Go-To-Market strategy. We will create
a. Clearly developed personas for proposed target audiences
b. Recommended brand voice & tone
c. Recommended messaging & positioning to each target audience
d. Recommended go/no go or next step
MarketBASE™
Market Opportunity Assessments
MarketBASE is our proprietary process of gaining all the information needed to create a detailed baseline market report. This report will provide a full analysis of your company, your main competitors, and recommended opportunities to grow your business and what we recommend your next steps should be.
We do a thorough analysis of all key areas in a given market:
- Market size and growth history
- Websites – how they function and their performance scores
- SEO key words and searchability ratings
- Current marketing strategies of competitors
- Competitor branding & positioning of their company
- Market dynamics, trends and drivers and outlook
This report provides you a baseline of where you stand in the market and what opportunities may exist for you. It also can provide a roadmap of what market to enter next.
ProductBASE™
Product or Service Opportunity Assessments
ProductBASE uses our proprietary process to gain information. We create a detailed report that provides a full analysis of what opportunities exist for a specific product and can help with new product or service planning.
We do a thorough analysis of the following areas:
- Current product landscape (all key competitors)
- How competitors position their products
- Market dynamics that may affect your new product
- Recommendations on how your product or service can differentiate
- GTM strategy ideas (high-level) - We provide go-to-market strategy recommendations
In this report, you will have a baseline of where your existing product or service stands in the market and what opportunities exist for you. It can provide a roadmap of ways you could modify your products or services or types of new products and services to develop for your identified market.